AI Business Assets
Business System
Consulting and Development
Partnerships
We're not just an ai automation agency. We're the strategic partner for ambitious business owners committed to rebuilding their systems with AI
Director
Selr Ai®
Luke Heka
Director
Selr Ai®
Luke Heka
AI Business Assets
Business System
Consulting and Development
Partnerships
We're not just an ai automation agency. We're the strategic partner for ambitious business owners committed to rebuilding their systems with AI
Director
Selr Ai®
Luke Heka
Our clients
Our clients
(2021-25©)
Our clients
(2021-25©)
Since 2021
Projects.
We’ve helped businesses across industries achieve their goals. Here are some of our recent projects.
Since 2021
Projects.
We’ve helped businesses across industries achieve their goals. Here are some of our recent projects.
Why choose us
Why choose us
Why choose us
Real results, built for growth with a focus on Sales and Scaling Your Business.
Real results, built for growth with a focus on Sales and Scaling Your Business.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
No hype. Just outcomes.
We build AI systems that remove bottlenecks and boost profit. Every build is sharp, scalable, and aligned to your biggest growth levers.
01
Successful Ai Automation Builds completed
We’ve delivered 250+ projects that help companies generate real results.
01
Successful Ai Automation Builds completed
We’ve delivered 250+ projects that help companies generate real results.
01
Successful Ai Automation Builds completed
We’ve delivered 250+ projects that help companies generate real results.
02
Customer satisfaction rate
02
Customer satisfaction rate
02
Customer satisfaction rate
What we do
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)
Business Rebuilds
AI handles admin, quoting,sales and operational tasks so your team can focus on growth. Expect faster workflows, fewer mistakes, and up to 75% time savings.
Categories
Workflow automation
Admin removal
Systems redesign
Internal ops optimisation
Sales
Internal automation
6+
Business Rebuilds
(002)
AI Asset Integration
We connect your existing platforms and systems with AI tools from CRMs to calendars to quoting engines ensuring they talk to each other and automate intelligently.
Categories
Content strategy
CRM automation
Ai Agents
Ai Automation
Voice Agents
API-based triggers
6+
AI Asset Integration
(003)
AI Strategy & Consulting
Every automation starts with clarity. Strategy sessions identify high-leverage use cases, build roadmaps, and ensure every system drives ROI.
Categories
Discovery sessions
Automation roadmapping
Team enablement
AI education & training
Strategic automation advice
Tech stack analysis
4+
AI Strategy & Consulting
(004)
Ongoing Support
Execution is just the start. Continuous optimisation, refinement, and hands-on support keep your AI assets compounding.
Categories
System monitoring
Error recovery
Agent optimisation
Growth-focused iterations
Dev team access
Proactive system reviews
6+
Ongoing Support
(001)
Business Rebuilds
AI handles admin, quoting,sales and operational tasks so your team can focus on growth. Expect faster workflows, fewer mistakes, and up to 75% time savings.
Categories
Workflow automation
Admin removal
Systems redesign
Internal ops optimisation
Sales
Internal automation
6+
Business Rebuilds
(002)
AI Asset Integration
We connect your existing platforms and systems with AI tools from CRMs to calendars to quoting engines ensuring they talk to each other and automate intelligently.
Categories
Content strategy
CRM automation
Ai Agents
Ai Automation
Voice Agents
API-based triggers
6+
AI Asset Integration
(003)
AI Strategy & Consulting
Every automation starts with clarity. Strategy sessions identify high-leverage use cases, build roadmaps, and ensure every system drives ROI.
Categories
Discovery sessions
Automation roadmapping
Team enablement
AI education & training
Strategic automation advice
Tech stack analysis
4+
AI Strategy & Consulting
(004)
Ongoing Support
Execution is just the start. Continuous optimisation, refinement, and hands-on support keep your AI assets compounding.
Categories
System monitoring
Error recovery
Agent optimisation
Growth-focused iterations
Dev team access
Proactive system reviews
6+
Ongoing Support
(001)
Business Rebuilds
AI handles admin, quoting,sales and operational tasks so your team can focus on growth. Expect faster workflows, fewer mistakes, and up to 75% time savings.
Categories
Workflow automation
Admin removal
Systems redesign
Internal ops optimisation
Sales
Internal automation
6+
Business Rebuilds
(002)
AI Asset Integration
We connect your existing platforms and systems with AI tools from CRMs to calendars to quoting engines ensuring they talk to each other and automate intelligently.
Categories
Content strategy
CRM automation
Ai Agents
Ai Automation
Voice Agents
API-based triggers
6+
AI Asset Integration
(003)
AI Strategy & Consulting
Every automation starts with clarity. Strategy sessions identify high-leverage use cases, build roadmaps, and ensure every system drives ROI.
Categories
Discovery sessions
Automation roadmapping
Team enablement
AI education & training
Strategic automation advice
Tech stack analysis
4+
AI Strategy & Consulting
(004)
Ongoing Support
Execution is just the start. Continuous optimisation, refinement, and hands-on support keep your AI assets compounding.
Categories
System monitoring
Error recovery
Agent optimisation
Growth-focused iterations
Dev team access
Proactive system reviews
6+
Ongoing Support
About us
About us
About us
SELR AI
SELR AI
SELR AI
How we deliver Ai Systems that sacle your business.
How we deliver Ai Systems that sacle your business.
See how our team combines creativity, technology, and strategy to build powerful digital solutions.
01
Discovery: Uncover high-friction tasks and automation blind spots
01
Discovery: Uncover high-friction tasks and automation blind spots
01
Discovery: Uncover high-friction tasks and automation blind spots
02
Strategy: Plan systems aligned to ROI, speed, and scale
02
Strategy: Plan systems aligned to ROI, speed, and scale
02
Strategy: Plan systems aligned to ROI, speed, and scale
03
Build: Deploy custom AI tools across your existing stack
03
Build: Deploy custom AI tools across your existing stack
03
Build: Deploy custom AI tools across your existing stack
04
Optimise: Refine and evolve systems as your business grows
04
Optimise: Refine and evolve systems as your business grows
04
Optimise: Refine and evolve systems as your business grows
Watch Know More About Us
(2021-25)
Watch Know More About Us
(2021-25)
Watch Know More About Us
(2021-25)
Testimonials
Testimonials
Testimonials
Experiences.
Our Customers
4.9
4.9
/5
We’ve delivered 250+ projects that help companies generate real results.
SELR AI
SELR AI
SELR AI
250+
Trusted by
clients In Aus
250+
Trusted by
clients worldwide
250+
Trusted by
clients In Aus
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero no double-handling, no errors, no wasted time. It’s clean, automatic, and off our team’s plate for good.”
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero no double-handling, no errors, no wasted time. It’s clean, automatic, and off our team’s plate for good.”
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero no double-handling, no errors, no wasted time. It’s clean, automatic, and off our team’s plate for good.”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It’s seamless and always accurate.”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It’s seamless and always accurate.”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It’s seamless and always accurate.”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious admin time every week.”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious admin time every week.”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious admin time every week.”
Hours saved through AI automation
Hours saved through AI automation
Hours saved through AI automation
Custom AI agents deployed across industries
Custom AI agents deployed across industries
Custom AI agents deployed across industries
Client retention after initial build phase
Client retention after initial build phase
Client retention after initial build phase
Average increase in team output per system
Average increase in team output per system
Average increase in team output per system
SELR AI
SELR AI
SELR AI
Every project we take on is designed for long-term success.
Our approach is simple: we focus on functionality, speed, and clarity, ensuring that every project serves a clear purpose without unnecessary complexity.
Our approach is simple: we focus on functionality, speed, and clarity, ensuring that every project serves a clear purpose without unnecessary complexity.
We don’t overpromise or use flashy marketing language. We deliver clean, effective systems that make your business faster, leaner, and more valuable..
We don’t overpromise or use flashy marketing language. We deliver clean, effective systems that make your business faster, leaner, and more valuable..
AI Case study
AI Agent Automation, Workflow Optimisation
We replaced manual admin with an AI-powered system that tracks vehicle expenses, repairs, and service history automatically. What once took a team now runs with one person, at 10x the speed.
We replaced manual admin with an AI-powered system that tracks vehicle expenses, repairs, and service history automatically. What once took a team now runs with one person, at 10x the speed.
We do it all.
We do it all.
Performance Boost:
10× faster reconciliation
Error rate drop:
From 25% to less than 1%
“We used to have three people across this now it’s one system and no stress.” – Lewis Auto Hire team
Luke Lewis
-84%
Admin hours saved:
-84% on vehicle repair and servicing admin
A Month
A Month
Admin hours saved
+105h
Dec
+105h
Dec
+105h
Dec
+168h
Jan
+168h
Jan
+168h
Jan
+196h
Feb
+196h
Feb
+196h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+380h
Mar
+380h
Mar
+380h
Mar
Simple pricing
Simple pricing
Simple pricing
Projects.
Per project
Group
Pricing depends on scope. Every project is custom-scoped based on your team, systems, and goals.
Montly Usage Fees may vary from
$200+
$5k–12k
/ per project
One custom AI agent or workflow
Strategy session + build roadmap
Full IP handover and onboarding
Delivery time
3-4 weeks
Per project
Group
Pricing depends on scope. Every project is custom-scoped based on your team, systems, and goals.
Montly Usage Fees may vary from
$200+
$5k–12k
/ per project
One custom AI agent or workflow
Strategy session + build roadmap
Full IP handover and onboarding
Delivery time
3-4 weeks
Per project
Group
Pricing depends on scope. Every project is custom-scoped based on your team, systems, and goals.
Montly Usage Fees may vary from
$200+
$5k–12k
/ per project
One custom AI agent or workflow
Strategy session + build roadmap
Full IP handover and onboarding
Delivery time
3-4 weeks
Monthly.
Per month
Per Year
For Ongoing AI Development
Our monthly retainers give you a dedicated Selr AI team for delivery, support, and ongoing optimisation Usage Fees
$50+
$5k–25k
/ per month
Set amount of development hrs PM
Strategy, builds, and ongoing delivery
Cancel anytime — no lock-in
Monthly calls
Tec Support 24/7
You Own All Digital IP
Delivery time
Ongoing retainer
Per month
Per Year
For Ongoing AI Development
Our monthly retainers give you a dedicated Selr AI team for delivery, support, and ongoing optimisation Usage Fees
$50+
$5k–25k
/ per month
Set amount of development hrs PM
Strategy, builds, and ongoing delivery
Cancel anytime — no lock-in
Monthly calls
Tec Support 24/7
You Own All Digital IP
Delivery time
Ongoing retainer
Per month
Per Year
For Ongoing AI Development
Our monthly retainers give you a dedicated Selr AI team for delivery, support, and ongoing optimisation Usage Fees
$50+
$5k–25k
/ per month
Set amount of development hrs PM
Strategy, builds, and ongoing delivery
Cancel anytime — no lock-in
Monthly calls
Tec Support 24/7
You Own All Digital IP
Delivery time
Ongoing retainer
Partnership.
Commission
Partnership
Aligned incentives. Shared upside.
For the right businesses, we offer performance-based partnerships. We handle AI, automation, and optimisation you handle growth. We earn a share of revenue uplift or performance gains.
Commission
/ based model
No upfront build fees
Ongoing AI strategy + delivery
Revenue-share or commission model
Long-term alignment
Limited partnership slots
Delivery time
commision
Commission
Partnership
Aligned incentives. Shared upside.
For the right businesses, we offer performance-based partnerships. We handle AI, automation, and optimisation you handle growth. We earn a share of revenue uplift or performance gains.
Commission
/ based model
No upfront build fees
Ongoing AI strategy + delivery
Revenue-share or commission model
Long-term alignment
Limited partnership slots
Delivery time
commision
Commission
Partnership
Aligned incentives. Shared upside.
For the right businesses, we offer performance-based partnerships. We handle AI, automation, and optimisation you handle growth. We earn a share of revenue uplift or performance gains.
Commission
/ based model
No upfront build fees
Ongoing AI strategy + delivery
Revenue-share or commission model
Long-term alignment
Limited partnership slots
Delivery time
commision
Looking for more?
We also offer AI training, team enablement, internal developer coaching, and operational consulting. If it supports scale, we can deliver it. Lets build a solution that fits your business.
We also offer AI training, team enablement, internal developer coaching, and operational consulting. If it supports scale, we can deliver it. Lets build a solution that fits your business.
Taylor Miers
Client Success Manager
Taylor Miers
Client Success Manager
SELR AI
SELR AI
SELR AI
The faces behind the projects.
The faces behind the projects.
Be part of our mission
If you’re ready to create and collaborate, we’d love to hear from you.
We believe great work comes from collaboration. That’s why we work closely with each other to ensure every project meets your goals and exceeds expectations.
Director
Selr Ai ®
Luke Heka
Blends aesthetics with functionality to create designs that not only look great but drive results.
Director
Selr Ai ®
Luke Heka
Blends aesthetics with functionality to create designs that not only look great but drive results.
Director
Selr Ai ®
Luke Heka
Blends aesthetics with functionality to create designs that not only look great but drive results.
Client Managment
Selr Ai ®
Taylor
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Client Managment
Selr Ai ®
Taylor
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Client Managment
Selr Ai ®
Taylor
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Lead Ai Developer
Selr Ai ®
Harvey
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Lead Ai Developer
Selr Ai ®
Harvey
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Lead Ai Developer
Selr Ai ®
Harvey
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Ai Developer
Selr Ai ®
Dan
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Ai Developer
Selr Ai ®
Dan
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Ai Developer
Selr Ai ®
Dan
Keeps everything on track, ensuring smooth collaboration and timely delivery.
AI Developer
Selr Ai ®
Calin
Blends aesthetics with functionality to create designs that not only look great but drive results.
AI Developer
Selr Ai ®
Calin
Blends aesthetics with functionality to create designs that not only look great but drive results.
AI Developer
Selr Ai ®
Calin
Blends aesthetics with functionality to create designs that not only look great but drive results.
AI Developer
Selr Ai ®
Alma
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
AI Developer
Selr Ai ®
Alma
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
AI Developer
Selr Ai ®
Alma
Transforms ideas into seamless, high-performing websites with clean code and attention to detail.
Systems Developer
Selr Ai ®
Karth
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Systems Developer
Selr Ai ®
Karth
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Systems Developer
Selr Ai ®
Karth
Crafts compelling narratives that connect with audiences and strengthen brand identity.
Maketing & Media
Selr Ai ®
Chloe
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Maketing & Media
Selr Ai ®
Chloe
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Maketing & Media
Selr Ai ®
Chloe
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Ai Voice Developer
Selr Ai ®
Nheme
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Ai Voice Developer
Selr Ai ®
Nheme
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Ai Voice Developer
Selr Ai ®
Nheme
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Great teams build great systems.
Great teams build great systems.
We invest in culture because the best talent demands it. Our team is built on ownership, pace, and purpose attracting people who think clearly, move fast, and take pride in work that delivers real impact.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
Most tailored AI systems are delivered in 2–4 weeks, integrated seamlessly with your setup.
We create fully custom websites tailored to your brand. No generic templates—just unique, high-performing designs.
We use secure systems and offer on-prem options to protect your sensitive data.
Yes, we partner with consultants to deliver AI automation under your brand.
Our tailored systems typically save 40% of operational time, driving scalable business growth.
Just reach out! We’ll discuss your needs, create a plan, and get to work on your business.
Most tailored AI systems are delivered in 2–4 weeks, integrated seamlessly with your setup.
We create fully custom websites tailored to your brand. No generic templates—just unique, high-performing designs.
We use secure systems and offer on-prem options to protect your sensitive data.
Yes, we partner with consultants to deliver AI automation under your brand.
Our tailored systems typically save 40% of operational time, driving scalable business growth.
Just reach out! We’ll discuss your needs, create a plan, and get to work on your business.
Most tailored AI systems are delivered in 2–4 weeks, integrated seamlessly with your setup.
We create fully custom websites tailored to your brand. No generic templates—just unique, high-performing designs.
We use secure systems and offer on-prem options to protect your sensitive data.
Yes, we partner with consultants to deliver AI automation under your brand.
Our tailored systems typically save 40% of operational time, driving scalable business growth.
Just reach out! We’ll discuss your needs, create a plan, and get to work on your business.
Newest trends and insights from our team.
Newest trends and insights from our team.
Stay informed about our latest projects, trends, and industry insights.
SELR AI
SELR AI
SELR AI
What’s new In Ai
What’s new In Ai
© 2025 Selr AI
Let’s talk.
Tell us about your project, whether it’s an AI agent, automation, or business system overhaul.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka
Let’s talk.
Tell us about your project, whether it’s an AI agent, automation, or business system overhaul.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka
© 2025 Selr AI
Let’s talk.
Tell us about your project, whether it’s an AI agent, automation, or business system overhaul.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka
SELR AI