AI Business Assets
Business System
Consulting and Development
Partnerships
We're not just an ai automation agency. We're the strategic partner for ambitious business owners committed to rebuilding their systems with AI
Director
Selr Ai®
Luke Heka
Director
Selr Ai®
Luke Heka
AI Business Assets
Business System
Consulting and Development
Partnerships
We're not just an ai automation agency. We're the strategic partner for ambitious business owners committed to rebuilding their systems with AI
Director
Selr Ai®
Luke Heka
Our clients
Our clients
(2021-25©)
Our clients
(2021-25©)
Since 2021
Projects.
We’ve helped businesses across industries achieve their goals. Here are some of our recent projects.
Since 2021
Projects.
We’ve helped businesses across industries achieve their goals. Here are some of our recent projects.
Why choose us
Why choose us
Why choose us
Real results, built for growth with a focus on Sales and Scaling Your Business.
Real results, built for growth with a focus on Sales and Scaling Your Business.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
No hype. Just outcomes.
We build AI systems that remove bottlenecks and boost profit. Every build is sharp, scalable, and aligned to your biggest growth levers.
01
Successful Ai Automation Builds completed
We’ve delivered 250+ projects that help companies generate real results.
01
Successful Ai Automation Builds completed
We’ve delivered 250+ projects that help companies generate real results.
01
Successful Ai Automation Builds completed
We’ve delivered 250+ projects that help companies generate real results.
02
Customer satisfaction rate
02
Customer satisfaction rate
02
Customer satisfaction rate
What we do
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)
Business Rebuilds
AI handles admin, quoting,sales and operational tasks so your team can focus on growth. Expect faster workflows, fewer mistakes, and up to 75% time savings.
Categories
Workflow automation
Admin removal
Systems redesign
Internal ops optimisation
Sales
Internal automation
6+
Business Rebuilds
(002)
AI Asset Integration
We connect your existing platforms and systems with AI tools from CRMs to calendars to quoting engines ensuring they talk to each other and automate intelligently.
Categories
Content strategy
CRM automation
Ai Agents
Ai Automation
Voice Agents
API-based triggers
6+
AI Asset Integration
(003)
AI Strategy & Consulting
Every automation starts with clarity. Strategy sessions identify high-leverage use cases, build roadmaps, and ensure every system drives ROI.
Categories
Discovery sessions
Automation roadmapping
Team enablement
AI education & training
Strategic automation advice
Tech stack analysis
4+
AI Strategy & Consulting
(004)
Ongoing Support
Execution is just the start. Continuous optimisation, refinement, and hands-on support keep your AI assets compounding.
Categories
System monitoring
Error recovery
Agent optimisation
Growth-focused iterations
Dev team access
Proactive system reviews
6+
Ongoing Support
(001)
Business Rebuilds
AI handles admin, quoting,sales and operational tasks so your team can focus on growth. Expect faster workflows, fewer mistakes, and up to 75% time savings.
Categories
Workflow automation
Admin removal
Systems redesign
Internal ops optimisation
Sales
Internal automation
6+
Business Rebuilds
(002)
AI Asset Integration
We connect your existing platforms and systems with AI tools from CRMs to calendars to quoting engines ensuring they talk to each other and automate intelligently.
Categories
Content strategy
CRM automation
Ai Agents
Ai Automation
Voice Agents
API-based triggers
6+
AI Asset Integration
(003)
AI Strategy & Consulting
Every automation starts with clarity. Strategy sessions identify high-leverage use cases, build roadmaps, and ensure every system drives ROI.
Categories
Discovery sessions
Automation roadmapping
Team enablement
AI education & training
Strategic automation advice
Tech stack analysis
4+
AI Strategy & Consulting
(004)
Ongoing Support
Execution is just the start. Continuous optimisation, refinement, and hands-on support keep your AI assets compounding.
Categories
System monitoring
Error recovery
Agent optimisation
Growth-focused iterations
Dev team access
Proactive system reviews
6+
Ongoing Support
(001)
Business Rebuilds
AI handles admin, quoting,sales and operational tasks so your team can focus on growth. Expect faster workflows, fewer mistakes, and up to 75% time savings.
Categories
Workflow automation
Admin removal
Systems redesign
Internal ops optimisation
Sales
Internal automation
6+
Business Rebuilds
(002)
AI Asset Integration
We connect your existing platforms and systems with AI tools from CRMs to calendars to quoting engines ensuring they talk to each other and automate intelligently.
Categories
Content strategy
CRM automation
Ai Agents
Ai Automation
Voice Agents
API-based triggers
6+
AI Asset Integration
(003)
AI Strategy & Consulting
Every automation starts with clarity. Strategy sessions identify high-leverage use cases, build roadmaps, and ensure every system drives ROI.
Categories
Discovery sessions
Automation roadmapping
Team enablement
AI education & training
Strategic automation advice
Tech stack analysis
4+
AI Strategy & Consulting
(004)
Ongoing Support
Execution is just the start. Continuous optimisation, refinement, and hands-on support keep your AI assets compounding.
Categories
System monitoring
Error recovery
Agent optimisation
Growth-focused iterations
Dev team access
Proactive system reviews
6+
Ongoing Support
About us
About us
About us
How we deliver Ai Systems that scale your business.
How we deliver Ai Systems that scale your business.
See how our team combines creativity, technology, and strategy to build powerful digital solutions.
01
Discovery: Uncover high-friction tasks and automation blind spots
01
Discovery: Uncover high-friction tasks and automation blind spots
01
Discovery: Uncover high-friction tasks and automation blind spots
02
Strategy: Plan systems aligned to ROI, speed, and scale
02
Strategy: Plan systems aligned to ROI, speed, and scale
02
Strategy: Plan systems aligned to ROI, speed, and scale
03
Build: Deploy custom AI tools across your existing stack
03
Build: Deploy custom AI tools across your existing stack
03
Build: Deploy custom AI tools across your existing stack
04
Optimise: Refine and evolve systems as your business grows
04
Optimise: Refine and evolve systems as your business grows
04
Optimise: Refine and evolve systems as your business grows
Watch Know More About Us
(2021-25)
Watch Know More About Us
(2021-25)
Watch Know More About Us
(2021-25)
Testimonials
Testimonials
Testimonials
Experiences.
Our Customers
4.9
4.9
/5
We’ve delivered 250+ projects that help companies generate real results.
250+
Trusted by
clients In Aus
250+
Trusted by
clients worldwide
250+
Trusted by
clients In Aus
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero no double-handling, no errors, no wasted time. It’s clean, automatic, and off our team’s plate for good.”
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero no double-handling, no errors, no wasted time. It’s clean, automatic, and off our team’s plate for good.”
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero no double-handling, no errors, no wasted time. It’s clean, automatic, and off our team’s plate for good.”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It’s seamless and always accurate.”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It’s seamless and always accurate.”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It’s seamless and always accurate.”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious admin time every week.”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious admin time every week.”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious admin time every week.”
Hours saved through AI automation
Hours saved through AI automation
Hours saved through AI automation
Custom AI agents deployed across industries
Custom AI agents deployed across industries
Custom AI agents deployed across industries
Client retention after initial build phase
Client retention after initial build phase
Client retention after initial build phase
Average increase in team output per system
Average increase in team output per system
Average increase in team output per system
Every project we take on is designed for long-term success.
Our approach is simple: we focus on functionality, speed, and clarity, ensuring that every project serves a clear purpose without unnecessary complexity.
Our approach is simple: we focus on functionality, speed, and clarity, ensuring that every project serves a clear purpose without unnecessary complexity.
We don’t overpromise or use flashy marketing language. We deliver clean, effective systems that make your business faster, leaner, and more valuable..
We don’t overpromise or use flashy marketing language. We deliver clean, effective systems that make your business faster, leaner, and more valuable..
AI Case study
AI Agent Automation, Workflow Optimisation
We replaced manual admin with an AI-powered system that tracks vehicle expenses, repairs, and service history automatically. What once took a team now runs with one person, at 10x the speed.
We replaced manual admin with an AI-powered system that tracks vehicle expenses, repairs, and service history automatically. What once took a team now runs with one person, at 10x the speed.
We do it all.
We do it all.
Performance Boost:
10× faster reconciliation
Error rate drop:
From 25% to less than 1%
“We used to have three people across this now it’s one system and no stress.” – Lewis Auto Hire team
Luke Lewis
-84%
Admin hours saved:
-84% on vehicle repair and servicing admin
A Month
A Month
Admin hours saved
+105h
Dec
+105h
Dec
+105h
Dec
+168h
Jan
+168h
Jan
+168h
Jan
+196h
Feb
+196h
Feb
+196h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+380h
Mar
+380h
Mar
+380h
Mar
The faces behind the projects.
The faces behind the projects.
Be part of our mission
If you’re ready to create and collaborate, we’d love to hear from you.
We believe great work comes from collaboration. That’s why we work closely with each other to ensure every project meets your goals and exceeds expectations.
Director
Selr Ai ®
Luke Heka
Director
Selr Ai ®
Luke Heka
Director
Selr Ai ®
Luke Heka
Client Managment
Selr Ai ®
Taylor
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Client Managment
Selr Ai ®
Taylor
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Client Managment
Selr Ai ®
Taylor
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Lead Ai Developer
Selr Ai ®
Harvey
Lead Ai Developer
Selr Ai ®
Harvey
Lead Ai Developer
Selr Ai ®
Harvey
Ai Developer
Selr Ai ®
Dan
Ai Developer
Selr Ai ®
Dan
Ai Developer
Selr Ai ®
Dan
AI Developer
Selr Ai ®
Calin
AI Developer
Selr Ai ®
Calin
AI Developer
Selr Ai ®
Calin
AI Developer
Selr Ai ®
Alma
AI Developer
Selr Ai ®
Alma
AI Developer
Selr Ai ®
Alma
Systems Developer
Selr Ai ®
Karth
Systems Developer
Selr Ai ®
Karth
Systems Developer
Selr Ai ®
Karth
Maketing & Media
Selr Ai ®
Chloe
Maketing & Media
Selr Ai ®
Chloe
Maketing & Media
Selr Ai ®
Chloe
Ai Voice Developer
Selr Ai ®
Nheme
Ai Voice Developer
Selr Ai ®
Nheme
Ai Voice Developer
Selr Ai ®
Nheme
Great teams build great systems.
Great teams build great systems.
We invest in culture because the best talent demands it. Our team is built on ownership, pace, and purpose attracting people who think clearly, move fast, and take pride in work that delivers real impact.
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
Our tailored AI systems are built and integrated in 2–4 weeks, driving immediate business growth with 40% operational time savings.
No technical expertise is required; we handle all AI automation and train your team for seamless adoption and scalable solutions.
We use secure systems and offer on-premise options to protect your data, ensuring trust and compliance for your business.
Yes, our Discovery sessions create custom AI systems for all industries, fueling AI-driven growth for businesses with $5M–$1B+ revenue.
Expect 40% time savings, 30% higher conversions, and cost reductions, like $2,000/month saved, driving scalable business growth..
Absolutely, we reject lock-in contracts, offering flexible terms so you stay for our strategic, tailored solutions, not obligations.
Our tailored AI systems are built and integrated in 2–4 weeks, driving immediate business growth with 40% operational time savings.
No technical expertise is required; we handle all AI automation and train your team for seamless adoption and scalable solutions.
We use secure systems and offer on-premise options to protect your data, ensuring trust and compliance for your business.
Yes, our Discovery sessions create custom AI systems for all industries, fueling AI-driven growth for businesses with $5M–$1B+ revenue.
Expect 40% time savings, 30% higher conversions, and cost reductions, like $2,000/month saved, driving scalable business growth..
Absolutely, we reject lock-in contracts, offering flexible terms so you stay for our strategic, tailored solutions, not obligations.
Our tailored AI systems are built and integrated in 2–4 weeks, driving immediate business growth with 40% operational time savings.
No technical expertise is required; we handle all AI automation and train your team for seamless adoption and scalable solutions.
We use secure systems and offer on-premise options to protect your data, ensuring trust and compliance for your business.
Yes, our Discovery sessions create custom AI systems for all industries, fueling AI-driven growth for businesses with $5M–$1B+ revenue.
Expect 40% time savings, 30% higher conversions, and cost reductions, like $2,000/month saved, driving scalable business growth..
Absolutely, we reject lock-in contracts, offering flexible terms so you stay for our strategic, tailored solutions, not obligations.
Newest trends and insights from our team.
Newest trends and insights from our team.
Stay informed about our latest projects, trends, and industry insights.
What’s new In Ai
What’s new In Ai
What’s new In Ai
© 2025 Selr AI
Let’s talk.
Tell us about your project, whether it’s an AI agent, automation, or business system overhaul.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka
Let’s talk.
Tell us about your project, whether it’s an AI agent, automation, or business system overhaul.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka
© 2025 Selr AI
Let’s talk.
Tell us about your project, whether it’s an AI agent, automation, or business system overhaul.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka
