4,000+ automations built for 250+ Australian businesses since 2021. We don't sell AI hype, we build systems that cut costs and scale operations.
Director
Selr Ai®
Luke Heka
Director
Selr Ai®
Luke Heka
4,000+ automations built for 250+ Australian businesses since 2021. We don't sell AI hype, we build systems that cut costs and scale operations.
Director
Selr Ai®
Luke Heka
Our clients
Our clients
(2021-25©)
Our clients
(2021-25©)
Since 2021
Projects.
We’ve helped businesses across industries achieve their goals. Here are some of our recent projects.
Since 2021
Projects.
We’ve helped businesses across industries achieve their goals. Here are some of our recent projects.
Why choose us
Why choose us
Why choose us
We've built more automations than any agency in Australia.
We've built more automations than any agency in Australia.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
No pitches. Just proof.
We build AI systems that eliminate manual work and increase margin. Every automation is scoped, built, and documented to run without you.
01
Automation builds delivered since 2021
We've completed 4,000+ automations across 250+ businesses in Australia and globally.
01
Automation builds delivered since 2021
We've completed 4,000+ automations across 250+ businesses in Australia and globally.
01
Automation builds delivered since 2021
We've completed 4,000+ automations across 250+ businesses in Australia and globally.
02
Client retention rate
02
Client retention rate
02
Client retention rate
What we do
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)
Paid Audit
A 60-minute deep dive into your operations. We identify what to automate, what to ignore, and what's costing you the most time and money.
Paid Audit
(002)
Developer Placement
Skip the agency model. We place a trained automation developer directly in your business, managed and supported by our team.
Developer Placement
(003)
Automation Builds
Custom automation projects scoped, built, and delivered. From CRM workflows to AI agents — we handle the build, you keep the system.
Automation Builds
(004)
Consulting
Strategic advisory for leadership teams navigating AI. Weekly sessions, implementation support, and access to our development team.
Consulting
(001)
Paid Audit
A 60-minute deep dive into your operations. We identify what to automate, what to ignore, and what's costing you the most time and money.
Paid Audit
(002)
Developer Placement
Skip the agency model. We place a trained automation developer directly in your business, managed and supported by our team.
Developer Placement
(003)
Automation Builds
Custom automation projects scoped, built, and delivered. From CRM workflows to AI agents — we handle the build, you keep the system.
Automation Builds
(004)
Consulting
Strategic advisory for leadership teams navigating AI. Weekly sessions, implementation support, and access to our development team.
Consulting
(001)
Paid Audit
A 60-minute deep dive into your operations. We identify what to automate, what to ignore, and what's costing you the most time and money.
Paid Audit
(002)
Developer Placement
Skip the agency model. We place a trained automation developer directly in your business, managed and supported by our team.
Developer Placement
(003)
Automation Builds
Custom automation projects scoped, built, and delivered. From CRM workflows to AI agents — we handle the build, you keep the system.
Automation Builds
(004)
Consulting
Strategic advisory for leadership teams navigating AI. Weekly sessions, implementation support, and access to our development team.
Consulting
About us
About us
About us
How we build AI systems that actually run.
How we build AI systems that actually run.
No fluff. No dashboards you'll never use. Just sharp automations built on your existing stack, documented, and handed over clean.
01
Discovery: Map your operations and find the highest-value automation targets
01
Discovery: Map your operations and find the highest-value automation targets
01
Discovery: Map your operations and find the highest-value automation targets
02
Strategy: Prioritise by ROI, complexity, and speed to implementation
02
Strategy: Prioritise by ROI, complexity, and speed to implementation
02
Strategy: Prioritise by ROI, complexity, and speed to implementation
03
Build: Deploy automations across your CRM, ops, and admin systems
03
Build: Deploy automations across your CRM, ops, and admin systems
03
Build: Deploy automations across your CRM, ops, and admin systems
04
Optimise: Monitor, refine, and scale as your business grows
04
Optimise: Monitor, refine, and scale as your business grows
04
Optimise: Monitor, refine, and scale as your business grows
Watch Know More About Us
(2021-25)
Watch Know More About Us
(2021-25)
Watch Know More About Us
(2021-25)
Testimonials
Testimonials
Testimonials
Experiences.
Our Customers
4.9
4.9
/5
4,000+ automations built. 250+ businesses transformed. Here's what they say.
250+
Trusted by
clients In Aus
250+
Trusted by
clients In Aus
250+
Trusted by
clients worldwide
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero — no double-handling, no errors, no wasted time. It's clean, automatic, and off our plate for good”
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero — no double-handling, no errors, no wasted time. It's clean, automatic, and off our plate for good”
Green Connect
Ryan Frahm
“Timesheets used to be a nightmare. Now they sync directly between SimPRO and Xero — no double-handling, no errors, no wasted time. It's clean, automatic, and off our plate for good”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It's seamless and always accurate”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It's seamless and always accurate”
A Tull Plumbing
Arron Tully
“Every purchase order used to be entered manually. Now they flow straight from email into our job system. Zero data entry. It's seamless and always accurate”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs — fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious time.”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs — fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious time.”
Lewis Auto hire
Director
Vehicle expenses, repairs, and service logs — fully automated. What used to take multiple staff is now managed by one person. The system runs smooth and saves serious time.”
Hours saved weekly across all client automations
Hours saved weekly across all client automations
Hours saved weekly across all client automations
Custom AI systems deployed across Australian businesses
Custom AI systems deployed across Australian businesses
Custom AI systems deployed across Australian businesses
Client retention after initial engagement
Client retention after initial engagement
Client retention after initial engagement
Average reduction in manual admin per business
Average reduction in manual admin per business
Average reduction in manual admin per business
Every system we build is designed to run without you.
Our approach is simple: We don't sell AI for the sake of it. We build automations that remove bottlenecks, cut admin hours, and free up your team to focus on revenue.
Our approach is simple: We don't sell AI for the sake of it. We build automations that remove bottlenecks, cut admin hours, and free up your team to focus on revenue.
No lock-in contracts. No retainer traps. We deliver systems that work — and you stay because they keep working.
No lock-in contracts. No retainer traps. We deliver systems that work — and you stay because they keep working.
AI Case study
AI Agent Automation, Workflow Optimisation
We replaced manual admin with an AI-powered system that tracks vehicle expenses, repairs, and service history automatically. What once took a team now runs with one person, at 10x the speed.
We replaced manual admin with an AI-powered system that tracks vehicle expenses, repairs, and service history automatically. What once took a team now runs with one person, at 10x the speed.
We do it all.
We do it all.
Performance Boost:
10× faster reconciliation
Error rate drop:
From 25% to less than 1%
“We used to have three people across this now it’s one system and no stress.” – Lewis Auto Hire team
Luke Lewis
-84%
Admin hours saved:
-84% on vehicle repair and servicing admin
A Month
A Month
Admin hours saved
+105h
Dec
+105h
Dec
+105h
Dec
+168h
Jan
+168h
Jan
+168h
Jan
+196h
Feb
+196h
Feb
+196h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+210h
Feb
+380h
Mar
+380h
Mar
+380h
Mar
The team behind 4,000+ builds.
The team behind 4,000+ builds.
Be part of our mission
We're always looking for sharp operators who want to build systems that matter.
We believe great work comes from collaboration. That’s why we work closely with each other to ensure every project meets your goals and exceeds expectations.
Director
Selr Ai ®
Luke Heka
Director
Selr Ai ®
Luke Heka
Director
Selr Ai ®
Luke Heka
Client Managment
Selr Ai ®
Taylor
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Client Managment
Selr Ai ®
Taylor
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Client Managment
Selr Ai ®
Taylor
Keeps everything on track, ensuring smooth collaboration and timely delivery.
Lead Ai Developer
Selr Ai ®
Harvey
Lead Ai Developer
Selr Ai ®
Harvey
Lead Ai Developer
Selr Ai ®
Harvey
Ai Developer
Selr Ai ®
Dan
Ai Developer
Selr Ai ®
Dan
Ai Developer
Selr Ai ®
Dan
AI Developer
Selr Ai ®
Calin
AI Developer
Selr Ai ®
Calin
AI Developer
Selr Ai ®
Calin
AI Developer
Selr Ai ®
Alma
AI Developer
Selr Ai ®
Alma
AI Developer
Selr Ai ®
Alma
Systems Developer
Selr Ai ®
Karth
Systems Developer
Selr Ai ®
Karth
Systems Developer
Selr Ai ®
Karth
Maketing & Media
Selr Ai ®
Chloe
Maketing & Media
Selr Ai ®
Chloe
Maketing & Media
Selr Ai ®
Chloe
Ai Voice Developer
Selr Ai ®
Nheme
Ai Voice Developer
Selr Ai ®
Nheme
Ai Voice Developer
Selr Ai ®
Nheme
Great teams build great systems.
Great teams build great systems.
We hire for ownership, pace, and precision. Our team builds automations that run — not demos that impress. Every person here takes pride in work that delivers measurable results for real businesses.
FAQ.
FAQ.
Got questions? We've got answers. Here's what you need to know before working with us.
Most automation builds are scoped, built, and live within 2–4 weeks. Complex projects take longer, but we'll tell you upfront.
No. We handle everything — from scoping to build to documentation. Your team just needs to know how to use the system, and we'll train them.
All automations run on your own systems. We don't hold your data hostage. You own everything we build, fully documented.
Yes. We've built automations for trades, professional services, e-commerce, finance, healthcare, and more. If it's manual, we can automate it.
Clients typically see 40–80% reduction in manual admin. Some processes go from hours to minutes. We'll show you the numbers before we start.
No. We don't do lock-in contracts. You stay because the systems work, not because you're trapped.
Most automation builds are scoped, built, and live within 2–4 weeks. Complex projects take longer, but we'll tell you upfront.
No. We handle everything — from scoping to build to documentation. Your team just needs to know how to use the system, and we'll train them.
All automations run on your own systems. We don't hold your data hostage. You own everything we build, fully documented.
Yes. We've built automations for trades, professional services, e-commerce, finance, healthcare, and more. If it's manual, we can automate it.
Clients typically see 40–80% reduction in manual admin. Some processes go from hours to minutes. We'll show you the numbers before we start.
No. We don't do lock-in contracts. You stay because the systems work, not because you're trapped.
Most automation builds are scoped, built, and live within 2–4 weeks. Complex projects take longer, but we'll tell you upfront.
No. We handle everything — from scoping to build to documentation. Your team just needs to know how to use the system, and we'll train them.
All automations run on your own systems. We don't hold your data hostage. You own everything we build, fully documented.
Yes. We've built automations for trades, professional services, e-commerce, finance, healthcare, and more. If it's manual, we can automate it.
Clients typically see 40–80% reduction in manual admin. Some processes go from hours to minutes. We'll show you the numbers before we start.
No. We don't do lock-in contracts. You stay because the systems work, not because you're trapped.
Newest trends and insights from our team.
Newest trends and insights from our team.
Stay informed about our latest projects, trends, and industry insights.
What’s new In Ai
What’s new In Ai
What’s new In Ai
© 2025 Selr AI
Book your audit.
Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.
60-minute session.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear recommendations.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka
© 2025 Selr AI
Book your audit.
Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.
60-minute session.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear recommendations.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka
Book your audit.
Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.
60-minute session.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear recommendations.
After the consultation, we’ll provide you with a detailed plan and timeline.
Director
Selr Ai
Luke Heka