1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide when interacting with our Site or services, such as when you:

• Submit inquiries via contact forms or email

• Request a consultation or proposal for AI automation services

• Sign up for newsletters or updates

This may include:

• Name

• Email address

• Phone number

• Company name and ACN/ABN

• Any other details you provide (e.g., project requirements)

1.2 Non-Personal Information

We automatically collect non-personal information when you visit our Site to improve functionality and user experience, including:

• IP address

• Browser type and version

• Device type

• Referring URL

• Pages visited and time spent on the Site

• Cookies and similar tracking technologies (e.g., Google Analytics)

2. How We Use Your Information

We use your information to:

• Respond to inquiries and provide tailored proposals for AI automation services

• Deliver, operate, and improve our services, including AI development and system integration

• Communicate with you about our services, updates, or marketing (with your consent)

• Analyze Site usage to enhance performance and user experience

• Ensure security, detect fraud, and comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share it in the following limited circumstances:

• Service Providers: With trusted third-party vendors (e.g., website hosting, analytics, or CRM providers like Make.com) who assist us in delivering services, bound by confidentiality agreements compliant with the Privacy Act 1988.

• Legal Compliance: To comply with legal obligations, enforce agreements, or protect our rights, property, or safety, as required by law (e.g., court orders).

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, with notice provided where required.

• Client Projects: With your consent, we may share limited information (e.g., contact details) with subcontractors to fulfill services outlined in a Proposal or Statement of Work, as per our Master Services Agreement.

Some third-party providers may be located outside Australia (e.g., OpenAI API). We ensure such providers comply with privacy standards equivalent to the APPs or obtain your consent for cross-border transfers.

4. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., Google Analytics) to enhance your Site experience and collect usage data. Cookies help us understand how you navigate our Site and improve its functionality. You can disable cookies in your browser settings, but this may affect Site performance.

To opt out of analytics tracking, adjust your browser’s “Do Not Track” settings or contact us for assistance.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy (e.g., responding to inquiries, providing services) or as required by law (e.g., tax records). Non-personal information (e.g., analytics data) may be retained indefinitely in aggregated form.

6. Security

We implement reasonable technical and organizational measures to protect your information, such as secure servers and encrypted communications. However, no internet transmission is 100% secure, and you provide information at your own risk. We use secure methods (e.g., password managers like LastPass) to share API keys or credentials for client projects, as outlined in our Proposals.

7. Third-Party Links

Our Site may link to third-party websites (e.g., Make.com, PropertyMe). We are not responsible for their privacy practices. Please review their policies before sharing personal information.

8. Your Rights and Choices

Under the Privacy Act 1988, you may have the right to:

• Access the personal information we hold about you

• Request correction or deletion of your information

• Opt out of marketing communications

• Request details about cross-border data transfers

• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise these rights, contact us at admin@selrai.com.au. We will respond within 30 days, as required by law.

9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date. Your continued use of the Site constitutes acceptance of the updated policy.

10. Contact Us

For questions or concerns about this Privacy Policy, please contact:

Selr AI
2/40 Pacific Avenue, Miami, QLD, Australia
Email: admin@serlrgroup.com.au
Phone: +61 457970466