Founded on the Gold Coast of Australia in 2021, we've taken the lead in creating and driving outstanding AI automation solutions for enterprises
Our Mission
"At Selr AI, we believe your dreams deserve to live. Our mission is to empower visionaries and entrepreneurs to create and grow the businesses they've always envisioned. We provide the tools, support, and AI solutions needed to build autonomous, thriving enterprises. Together, we're not just creating businesses; we're bringing dreams to life and shaping a future where every entrepreneur can achieve success without limitations."
Our Vision
At Selr AI, our vision is simple: "Together, we create autonomous businesses." We empower entrepreneurs with innovative AI solutions, enabling them to build self-sufficient, thriving enterprises. Our partnership approach ensures businesses can operate independently and focus on their core passions, revolutionizing entrepreneurship one success story at a time
Our Members
Luke Heka
Director & CEO
As the visionary behind SELR AI, Luke leads the company with a focus on innovation and growth. He oversees strategic decision-making, ensuring that SELR AI delivers cutting-edge automation and voice agent solutions to clients across industries.
Harvey Shaw
Project Manager
Harvey leads day-to-day delivery at SELR AI. He connects teams, manages timelines, and ensures every automation project is on track and aligned with client outcomes.
Daniel Busing
Senior AI Developer
.Daniel architects high-leverage AI systems. He works with clients to design and deploy automation solutions that reduce overhead and drive operational efficiency.
Calin Thomas
Senior Ai Developer
Calin builds advanced automations that integrate seamlessly into client workflows. He focuses on robust, scalable code and practical applications of AI in business ops.
Chloe Conquest
Operations Manager
Chloe is responsible for the smooth day-to-day operations of SELR AI. She coordinates between departments, manages internal processes, and ensures that all projects are delivered on time and exceed client expectations.
Karth Annamalai
CRM & Automation Developer
Karth leads the development of advanced AI automation systems, working closely with clients to design and implement solutions that streamline business operations and improve efficiency.
Nehme Mdawar
Senior Voice Agent Developer
Nehme specialises in building AI voice agents that revolutionise client communications. He oversees the development and customization of voice agents, ensuring they are fully integrated and tailored to meet client needs.
Taylor Miers
Marketing Manager
Taylor drives SELR AI’s marketing strategy, focusing on brand development, lead generation, and client acquisition. She ensures SELR AI’s value is communicated effectively to the right audience through compelling campaigns.
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Lori Scriven
Social Media Manager
Lori manages SELR AI’s social media presence, creating content that engages and informs clients about the latest advancements in AI automation and voice agents. She ensures SELR AI’s message reaches a broad audience.
Clariss Crisol
Junior Automation Developer
Clariss supports the automation development team, assisting in building and implementing AI-powered solutions for clients. She focuses on coding, testing, and refining automation tools to deliver seamless solutions.
Adrew Onana
Junior Developer