We don't build AI businesses. We build AI-capable businesses.
We help business owners adopt AI with confidence, from first step to business-wide transformation.
Built by operators, for operators.
I've been building AI systems for businesses since 2021.
Business systems and operations were always my base, and I was running my own businesses while I built Selr AI. A lifelong love of tech got me into AI before most, and I've worked with almost every niche and industry since.
Everywhere I looked I saw the same gap: owners who knew AI mattered, with nobody to walk them from first step to working system. So I built Selr AI to be that partner. We don't build AI businesses. We build AI-capable businesses.
Luke Heka, Founder
2021
Year we were founded
5,000+
Australian businesses in our builds
400+
Business owners through the room
What we value.
Clarity over complexity
Simple strategies executed well beat complex ones gathering dust.
Speed over perfection
The fastest learner wins. We'd rather test in two weeks than plan for two months.
Outcomes over outputs
Our success isn't measured by how much AI we build. It's measured by how capable our clients become without us.
Partnership over dependency
We build your capability, not a retainer relationship.
Philosophy
Meet the team you'll build with.
Join us, we're hiring.
We’re looking for highly ambitious and talented people to help us build AI-capable businesses.
