World Gym Australia

World Gym Australia is a national fitness franchise headquartered in Helensvale, Queensland, with around 60 clubs across the country. Head office works across Monday, Microsoft 365, Xero and Klaviyo, plus five gym-specific systems.

Services

The Private Install

Industry

Fitness Franchise

Company Size

~60 Clubs

Timeline

6 Hours

14

people

Staff trained across 8 departments

14

people

Staff trained across 8 departments

14

people

Staff trained across 8 departments

6

hours

From setup to team-wide use on real work

6

hours

From setup to team-wide use on real work

6

hours

From setup to team-wide use on real work

How World Gym Australia got 14 people across 8 departments working with AI in six hours.

The challenge

Eight departments worked across nine core systems, and every part of the install had to run in a web browser.

Monday held the work, Microsoft 365 held the documents, Xero ran finance and Klaviyo ran member email. Clubware handled memberships, Retail Express handled retail, Phocas handled reporting, Debit Success handled billing and GymSales handled the member pipeline. Seven of eight respondents ranked Monday automation as their top pain. All eight flagged end-of-month reporting across several systems. World Gym's IT policy blocked desktop AI tools, so everything had to work in the browser.

The approach

Selr AI arrived with the system built around World Gym's real jobs, then installed it and trained the team in one day.

Each department received a starting point built around its real work: one morning view across 14 Monday boards, inbox triage for senior staff, a searchable layer over SharePoint and Outlook, training generation and compliance tracking. The team worked on its own tasks in the browser, then took ownership of the setup that afternoon.

The Results

Fourteen staff across eight departments were trained on real work in one six-hour on-site day.

14 staff trained across 8 departments in one six-hour on-site day

One on-site day took the team from setup to working on real tasks

Role-specific starting points for operations, marketing, compliance, finance and projects

Web-only delivery that worked within World Gym's IT restrictions

The full setup handed over for World Gym to own and extend

"Thanks so much for yesterday. It was really good. I really appreciate what you and the team presented. The team loved it. We're really enthusiastic about AI and the implementation across our business."

Selr AI client profile photo

Jon Davie

Director, World Gym Australia

Case studies from real Australian builds are being added here.

47%

Revenue growth in 6 months

2.4x

Pipeline velocity increase

Case studies from real Australian builds are being added here.

47%

Revenue growth in 6 months

2.4x

Pipeline velocity increase

How Working Capital Finance handled 15,000 more invoices a year with the same processing team.

125%

Annual invoice volume increase, from 12,000 to 27,000

$137M

Annual factoring turnover on one pipeline

How Working Capital Finance handled 15,000 more invoices a year with the same processing team.

125%

Annual invoice volume increase, from 12,000 to 27,000

$137M

Annual factoring turnover on one pipeline

Start where you are. Take it as far as you need.

A clear build roadmap

Where the hours and margin actually go

Your next step, sized to you

"What sets Selr AI apart is their commitment to building our capabilities, not creating dependency."

Selr AI client profile photo

Jennifer Holland

CFO, Elevance

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Annual revenue

We'll reach out within 24 hours to schedule your call.

5,000+

Builds since 2021.

263

Testimonials on video.

Start where you are. Take it as far as you need.

A clear build roadmap

Where the hours and margin actually go

Your next step, sized to you

"What sets Selr AI apart is their commitment to building our capabilities, not creating dependency."

Selr AI client profile photo

Jennifer Holland

CFO, Elevance

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Annual revenue

We'll reach out within 24 hours to schedule your call.

5,000+

Builds since 2021.

263

Testimonials on video.

Start where you are. Take it as far as you need.

A clear build roadmap

Where the hours and margin actually go

Your next step, sized to you

"What sets Selr AI apart is their commitment to building our capabilities, not creating dependency."

Selr AI client profile photo

Jennifer Holland

CFO, Elevance

No pitch decks, no pressure. Tell us where you are and we'll share how we can help.

What services are you interested in?

Annual revenue

We'll reach out within 24 hours to schedule your call.

5,000+

Builds since 2021.

263

Testimonials on video.

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