About Selr AI

Australia's AI agency. Since 2021.

Selr AI started on the Gold Coast in 2021. One person, installing AI for local business owners. Five years and 5,000+ builds later, we're one of Australia's largest AI infrastructure agencies. We scope the system, build it onto your stack, and you own every line. Prefer to learn the stack yourself? We also run in-person workshops, an online course, and a free community.

Luke Heka at Selr AI Gold Coast HQ
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Businesses we've implemented AI for
5 years
Real AI automation builds, not theory
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Business owners already through our workshops
3 cities
Gold Coast, Melbourne, Sydney
How we work

Three principles. No retainers.

01

Infrastructure over prompts

We don't sell prompt libraries or “AI strategy”. We install agents, skills, memory systems, and scheduled automations. The plumbing, not the mood.

02

You own it

Everything we build goes onto your laptop, your accounts, your infrastructure. No monthly SaaS, no vendor lock-in, no “if you cancel your retainer”.

03

No agency retainers

We killed our retainer tiers in 2026. Now it's workshops, a course, placement, or a project. One clear ladder. You pick your step.

On the record

Luke on the Mac Sweeny podcast.

Two-hour interview on why most business owners are implementing AI wrong, and what to do instead.

“90% of business owners are implementing AI wrong.” · Mac Sweeny Podcast, 1h 58m
Where we're based
“Gold Coast HQ is home. We travel for workshops and corporate training, but the core of the business runs out of Miami.”
Luke Heka
Unit 2, 40 Pacific Avenue · Miami QLD 4220
Want to work with us?

Four ways in. Pick your step.