Wet & Dry Fire Services | AI Automation Projects by Selr AI

Challenges

Challenges

Work orders processed entirely by hand with no automation in place • Material allocation tracked manually, with no central system • Reconciling job data required pulling from Field Insight, Xero and Outlook separately • Project back costing consistently delayed due to fragmented data • Client and site notifications were disjointed with no automated system to keep stakeholders informed • Growing compliance risk from human error in job reporting and documentation

We mapped the full admin stack before building a single workflow. The real problem wasn't any one tool — it was the number of systems that didn't talk to each other. We built targeted automation modules to close each gap: DOC-GEN for automatic document generation, QA-SENSE for intelligent job card validation, RETARGET-SMS for client and site notifications, and DASH-LITE to centralise project costing data. Each module tackles a specific operational pain point without requiring Ben and Michael's team to change how they work.

Wet & Dry Fire Services

Wet & Dry Fire Services

Introduction

Wet & Dry Fire Services is an Adelaide-based fire protection company led by Ben Knuckey (Managing Director) and Michael Bratton (Project Director), delivering fire testing, maintenance and installation services across South Australia. With a growing roster of job sites and compliance obligations to manage, the admin load running underneath their core work had become unmanageable. They came to Selr AI not because they were struggling to do the work — but because the paperwork was starting to get in the way of it.

Year

2026

Industry

DOC-GEN (Work Orders), QA-SENSE (Job Cards), DASH-LITE (Costing), RETARGET-SMS (Notifications)

Scope of work

Timeline

Commenced mid-January 2026

Introduction

Wet & Dry Fire Services is an Adelaide-based fire protection company led by Ben Knuckey (Managing Director) and Michael Bratton (Project Director), delivering fire testing, maintenance and installation services across South Australia. With a growing roster of job sites and compliance obligations to manage, the admin load running underneath their core work had become unmanageable. They came to Selr AI not because they were struggling to do the work — but because the paperwork was starting to get in the way of it.

Year

2026

Industry

DOC-GEN (Work Orders), QA-SENSE (Job Cards), DASH-LITE (Costing), RETARGET-SMS (Notifications)

Scope of work

Timeline

Commenced mid-January 2026

Final Thoughts

Final Thoughts

Estimation, quote and completion documents now generated automatically via DOC-GEN • Job card validation active through QA-SENSE, reducing compliance risk across all job sites • Automated client and site notifications live via RETARGET-SMS • Project costing dashboard (DASH-LITE) built and running in n8n, with ongoing development • Claim summary document module underway as a new task extension

Fire protection is compliance-heavy by nature, and every admin error carries real risk. What Selr AI built for Wet & Dry isn't just a time-saving exercise — it's a layer of reliability baked into their operation. Core document generation and client notifications are live. The costing dashboard is progressing in the background. As Ben and Michael's team completes testing, the full operational impact will become clear. Their job is keeping people safe. Ours was making sure the systems never slow that down.

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© 2025 Selr AI

Book your audit.

Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.

60-minute session.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear recommendations.

After the consultation, we’ll provide you with a detailed plan and timeline.

Director

Selr Ai

Luke Heka

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Book your audit.

Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.

60-minute session.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear recommendations.

After the consultation, we’ll provide you with a detailed plan and timeline.

Director

Selr Ai

Luke Heka

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Selr AI

Book your audit.

Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.

60-minute session.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear recommendations.

After the consultation, we’ll provide you with a detailed plan and timeline.

Director

Selr Ai

Luke Heka