New Zealand Fishing Lodges | AI Automation Projects by Selr AI

Challenges

Challenges

Every booking enquiry handled manually across multiple lodge properties • Staff had to check availability and pricing at each location individually before replying • Peak season enquiry volume made fast response times nearly impossible • Slow responses were costing bookings to competitors • No centralised system to track or manage inbound enquiries • Hours lost each day to repetitive email admin instead of focusing on guest experience

We didn't just automate the inbox. We built an end-to-end enquiry intelligence system. The AI checks availability and pricing across all lodge properties in real time, drafts personalised booking responses, and surfaces everything through a centralised dashboard. Amy's team reviews and sends — what used to take hours now takes seconds per enquiry.

New Zealand Fishing Lodges

New Zealand Fishing Lodges

Introduction

New Zealand Fishing Lodges is a premium lodge and fishing experience operator based across the South Island of New Zealand, led by Amy Hodgson. With properties spanning some of the country's most stunning wilderness locations, they offer world-class guided fishing trips paired with luxury accommodation. But running a multi-property operation comes with serious admin overhead — and that overhead was quietly stealing time from the guest experience Amy had built her business on. When Selr AI came in, the problem wasn't the lodges. It was everything behind the scenes.

Year

2025

Industry

Lead Response Agent, Enquiry Dashboard, Pricing Aggregation, Lodge Communications

Scope of work

Timeline

Commenced 16 September 2025

Introduction

New Zealand Fishing Lodges is a premium lodge and fishing experience operator based across the South Island of New Zealand, led by Amy Hodgson. With properties spanning some of the country's most stunning wilderness locations, they offer world-class guided fishing trips paired with luxury accommodation. But running a multi-property operation comes with serious admin overhead — and that overhead was quietly stealing time from the guest experience Amy had built her business on. When Selr AI came in, the problem wasn't the lodges. It was everything behind the scenes.

Year

2025

Industry

Lead Response Agent, Enquiry Dashboard, Pricing Aggregation, Lodge Communications

Scope of work

Timeline

Commenced 16 September 2025

Final Thoughts

Final Thoughts

AI-drafted booking responses ready to review and send in seconds • Real-time availability checks across all lodge properties, run simultaneously • Centralised enquiry dashboard replacing scattered inbox management • Dramatically reduced admin load, freeing the team to focus on guest experience • Payment integration and booking confirmation modules underway, already ahead of schedule

NZ Fishing Lodges is a great example of what happens when you remove admin from the equation for a premium hospitality business. Amy's team didn't need more staff — they needed smarter systems. What we built doesn't just save time; it protects the standard of experience their guests expect. With payment integration and booking confirmations in the next phase, the system is being built to scale alongside the business — ensuring every enquiry gets the attention it deserves, no matter what time zone it comes from.

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© 2025 Selr AI

Book your audit.

Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.

60-minute session.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear recommendations.

After the consultation, we’ll provide you with a detailed plan and timeline.

Director

Selr Ai

Luke Heka

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Book your audit.

Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.

60-minute session.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear recommendations.

After the consultation, we’ll provide you with a detailed plan and timeline.

Director

Selr Ai

Luke Heka

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Selr AI

Book your audit.

Tell us what's eating your time, We'll show you what's worth automating and what's not. Whether you're ready to automate or just want to know what's possible, the audit is where we start.

60-minute session.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear recommendations.

After the consultation, we’ll provide you with a detailed plan and timeline.

Director

Selr Ai

Luke Heka