Selr AI – AI Automation for Revenue, Retention & Scale | Australia
Nav Logo

Home

About

Projects

Contact

Download the free report

Nav Logo

The State of AI Automation in Australian Business: 2025

The State of AI Automation in Australian Business: 2025

90% are using AI. Only 39% are confident they're doing it right. This free report shows you where Australian businesses sit on AI adoption—and what it takes to move forward.

90% are using AI. Only 39% are confident they're doing it right. This free report shows you where Australian businesses sit on AI adoption—and what it takes to move forward.

Download the free report

Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.
Black and white image of people working at a table with laptops, showing hands gesturing during discussion of digital content displayed on screens, with fabrica® logo in the corner.

Why this isn't just another trend report

Why this isn't just another trend report

Most AI reports focus on "what could be." We focus on "what is."

This isn’t speculation. This is grounded in deliver!

• No Silicon Valley Hype

• No Silicon Valley Hype

• No Theoretical Fluff

• No Theoretical Fluff

• No Sales Pitch

• No Sales Pitch

We define the four distinct business archetypes emerging in 2025: The Trailblazers, The White Knucklers, The Tinkerers, and The Sleepwalkers.

We define the four distinct business archetypes emerging in 2025: The Trailblazers, The White Knucklers, The Tinkerers, and The Sleepwalkers.

Find out which one you are—and how to level up.

Find out which one you are—and how to level up.

Download the free report

Download the Free Guide

Inside the State of AI 2026

Inside the State of AI 2026

• Strategy Gap: 83% see AI as critical; only 24% have an execution strategy.

• Strategy Gap: 83% see AI as critical; only 24% have an execution strategy.

• AI Shift: Moving from Generative (task-based) to Agentic (outcome-based) AI.

• AI Shift: Moving from Generative (task-based) to Agentic (outcome-based) AI.

• 4 Archetypes: Identify your readiness: "White Knuckler" to "Scaler."

• 4 Archetypes: Identify your readiness: "White Knuckler" to "Scaler."

• Execution Blocks: Pinpoint barriers and the specific plays to overcome them.

• Execution Blocks: Pinpoint barriers and the specific plays to overcome them.

• Selr Framework: Proprietary roadmap from AI experiments to measurable ROI.

• Selr Framework: Proprietary roadmap from AI experiments to measurable ROI.

Download the free report

Key Takeaways

WHAT’S INCLUDED

Why 83% of businesses believe in AI but only 24% have a strategy

The difference between generative AI (tasks) and agentic AI (decisions)

The four business archetypes: Trailblazers, White Knucklers, Tinkerers, and Sleepwalkers

The exact barriers stopping businesses from executing—and how to overcome them

Selr AI's execution framework: from experimentation to measurable ROI

Certificate of completion

Download the free report

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Selr AI

Let’s talk.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Director

Selr Ai

Luke Heka

Ask directly

Ask directly

Director

Selr Ai

Luke Heka

Ask directly

Ask directly

Director

Selr Ai

Luke Heka

Ask directly

Ask directly