# Selr AI > Selr AI is an AI enablement partner for Australian businesses. We don't build > AI businesses. We build AI-capable businesses. In-person workshops, private > installs, and ongoing adoption partnerships. We help business owners adopt AI > with confidence, from first step to business-wide transformation. Based at Unit 2, 40 Pacific Avenue, Miami QLD 4220, Australia (Gold Coast). Phone: 0488 882 672. Email: talktous@selrai.com.au. Office hours: Monday to Friday, 9:00 AM to 6:00 PM (AEST). Founded 2021 by Luke Heka. 5,000+ builds since 2021. 263 testimonials on video. ## Services - [Services overview](https://www.selrai.com.au/services): Two ways to start, one path after. The AI Install Day, The Private Install, and The Adoption Partnership. - [The AI Install Day](https://www.selrai.com.au/whats-on): One public day, in a room near you, building on your real work. You leave with a setup running and the skill to build the next one. No technical experience needed. Runs in Brisbane, Sydney, Melbourne, Adelaide and the Gold Coast. - [The Private Install](https://www.selrai.com.au/services/private-install): The AI Install Day for one business only. Yours. Your whole team, on site, everything pre-built for your software, then handed over. You own it. - [The Adoption Partnership](https://www.selrai.com.au/services/adoption-partnership): Ongoing sessions with the people who do the work, on the work. The capability stays yours. ## Key pages - [What's On](https://www.selrai.com.au/whats-on): Every Selr AI workshop date. Booked, open, and already run, city by city. - [Case studies](https://www.selrai.com.au/cases): Including World Gym Australia (14 people across 8 departments working with AI in six hours) and a national invoice finance group (15,000 more invoices a year with the same processing team). - [About](https://www.selrai.com.au/about): Who we are and how we work. Founder: Luke Heka. Gold Coast based, working Australia-wide. - [Contact](https://www.selrai.com.au/contact): Send a message and we come back within one business day. ## Articles - [Why AI adoption fails in good businesses](https://www.selrai.com.au/insights/why-growth-strategies-fail) - [5 jobs AI should already be doing in your business](https://www.selrai.com.au/insights/five-growth-levers-most-companies-ignore) - [How to tell if AI is actually paying you back](https://www.selrai.com.au/insights/how-to-measure-real-growth-roi) - [Adopting AI too fast: the risks nobody talks about](https://www.selrai.com.au/insights/scaling-too-fast-the-risks-nobody-talks-about) - [Your CRM is not the problem. Your process is.](https://www.selrai.com.au/insights/your-crm-is-not-the-problem) - [Building systems that run without you](https://www.selrai.com.au/insights/building-a-sales-process-that-scales) - [Hiring for AI vs. building it into the team you have](https://www.selrai.com.au/insights/hiring-a-growth-team-vs-hiring-a-growth-partner) - [When to buy tools, and when to build your own](https://www.selrai.com.au/insights/when-to-invest-in-revops-tooling) - [What a week of watching your admin actually reveals](https://www.selrai.com.au/insights/what-a-growth-audit-actually-reveals) ## Related Selr AI sites - [Workshop dates and booking](https://workshop.selrai.com.au) - [Free community](https://www.skool.com/selr-ai-4349)